— PROJECT NAME
Finding the Bargain
Still massively preferring my physical shopping sprees over the ever more popular online shopping, I realized the major disadvantage to it: no exhaustive overview of current sale of my favorite shops. As a person searching for the good deals while being money and time efficient, I find it rather inconvenient to stray in every store before deciding on the best deal. This project aimed to solve the time-consuming, cumbersome experience by giving physical shoppers access to an exhaustive overview of discount in their favorite physical stores.
A sketching session using the 6-8-5 method was translated in a wireframe where each screen represented a separate step in the user flow.
The major objective in user testing was finding out the right flow. Initially, it was assumed that users would first decide on their favorite brands but research showed that clothing type had preference over this.
As overcomplication was one of the major frustrations by the persona's, iteration two focused on finding out the minimal amount of necessary screens. Changes in the flow were made and it included the ability to save items for another moment.