— PROJECT NAME
Kenya Child Care UX Audit
Kenya Child Care is a Dutch NGO that facilitates acute emergency care for children in Kilifi, Kenya. They have room for 20 children in need of care. They also have an outreach program where they provide basic necessities of life such as food, medical care and education. In order to maintain this level of help, they rely on donations received through their website. In order to generate more donations, the website had to be revised and optimized for use.
Most of the competition makes use of a redirect to the donate page on a landing page. This is generally either at the top of the page or directly underneath the first block. Bigger NGOs use the landing page less often to direct to donations but provide more in-depth information and publicity.
The final advice was made up of six specific points for improvement. Each point linked to another element of the website and would individually improve the website.
Make numbers and facts about the organization visible
Striking donate button in header